Statement
Create vehicles that are popular with consumers.
Activities
- Provide world-class safety to protect the lives of customers.
- Provide of energy/infrastructure to local communities.
- Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
- Deliver cars that will stimulating and even inspiring and that will thereby earn smiles from our customers.
- Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
- Through true mutual trust with partners, contribute to development of new technology and improved expertise.
- Contribute for economic development of local communities with R&D operations functioning effectively in each region.

From hybrids and electric vehicles to fuel cell technology, learn how Toyota automobiles are the key for tomorrow’s eco-driving.

Toyota has been developing various safety technologies by using different measurements towards realizing the ultimate goal of making a vehicle that is safe for everybody.

Even outside of the vehicle, Toyota is actively developing systems which make driving safer and more convenient for everyone.

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