The Origin of the Toyota Way

Regardless of the decade and technological innovation, Toyota remains true to the principles set forth by its key leaders. Read the wisdom these great men shared and how their words have been put to use to keep Toyota a success.

Toyoda Precepts: The base of the Global Vision
released on April 2012A goal for the future, the Toyota Global Vision nevertheless stems from the company’s history.

Beginning in the 1970s, Toyota has been producing and using robots for manufacturing to improve quality and reduce costs
From a customer first spirit to mindful self-reliance, discover the guiding values and practices behind Toyota.
See how Toyota is always looking forward, using passion and ingenuity to tackle the toughest problems in many areas.
Whether ideas, personnel, methodology or parts, learn how Toyota uses only the best to offer nothing but the best.
From establishing industry-leading marketing methods to helping solve tomorrow’s energy problems, Toyota continues to be a pioneer.