Our approach is to promote three-part initiative consisting of vehicle, people and traffic environment, and continue our pursuit of “Real-world Safety.” We are developing technologies based on our Integrated Safety Management Concept, announced in 2006. Real-world Safety is based on our continuous efforts by learning from real collisions. We first identify issues by analyzing causal factors for injuries and collisions. Next, we replicate the collision scene with actual vehicles or driving simulator. After developing and evaluating countermeasures, which satisfies the performance objectives, then we will go forward with product development. We believe that we can realize developing effective safety technologies.



TOYOTA Safety History (7min 20sec)


Integrated Safety Management Concept

The “Integrated Safety Management Concept” does not mean regarding each of the safety systems on the car individually, but integrating those systems to increase safety. It is a demonstration of our quest for the optimum driving support not solely at the points which were conventionally focused on before and after an accident, but expanding to” all driving stages” from parking, to normal operation and the moments before and after a collision, and even avoidance at the moment of an accident.

Integration of Individual Technologies and Systems


Active Safety

Night View System with Pedestrian Detection Function

Navigation-linked Control (Providing Stop Sign Information)
(1min 20sec)

Pre-crash Safety

Rear-End Collision and Pedestrian Accident Avoidance Assist
(1min 46sec)

Lane Departure Prevention
(1min 13sec)


HELPNET (Emergency call service)